Telemarketing

B2B Telemarketing with a different approach

Good telemarketing can be very effective. Unfortunately most people and companies get subjected to the very worst kind where you just want to get rid of the caller and probably will not touch the brand represented ever again. We believe the right way is non scripted with mature communicators who can converse on an equal footing with the recipient and are able to back out of the call politely, leaving the brand untarnished and the recipient content with the call.

Telemarketing can be a very effective way of securing qualified appointments for sales visits, conference bookings, customer retention, market research or data cleaning and enhancement.

We provide outbound telemarketing for businesses requiring a professional company that will dedicate personnel to their campaigns. These are not high volume call centres, but companies run by mature staff who are able to converse about technical products and business solutions to the key decision makers, including Managing Directors.

We ensure that all communication on behalf of clients is done in the client’s ‘house style’ and all follow-up communications will, if required, appear to have come from the company.

Typical services include:

Appointment generation

Most companies employ field sales staff who cost a considerable amount of money. Add to this the provision of a car/mobile phone/laptop and other expenses, and field sales staff can become very costly indeed. Additionally, many sales executives find cold calling very difficult, leading to a low number of calls and a very low conversion rate. T2D works with companies who specialise in cold appointment making to agreed criteria. This frees the sales team and managers to concentrate on face-to-face sales and working with customers.

We ensure that all appointments meet the agreed criteria and written communication is sent out confirming the appointment. We also offer a virtual office facility during the campaign, allowing the potential prospect to keep in touch with the original caller if needed.

Data Cleansing and Sales Lead Qualification

With thousands of companies and consumers changing their details every day, keeping contact databases up to date and fresh is becoming more demanding. Companies waste enormous sums trying to contact old customers and prospects who have moved or gone out of business.

We use a combination of telemarketing and our automated data cleaning services to give speed and accuracy. Through the automated service, individuals and companies who are no longer at the recorded address, and who have not provided a new address, are removed. This cuts out the cost of telemarketing to dead records. The data is then called and brought up to date, including the verification of contact names and DDI numbers.

Typically uses of this service include:

Marketing Support

Add weight to your marketing by using telemarketing to support your advertising or direct mail campaigns:

A typical campaign will include a mix of follow-ups by both telephone and e-mail where applicable. The campaign should include daily or weekly reports.

Seminar, Exhibition and Training Course Attendance

It is becoming increasingly common to ‘soft sell’ products and services through seminars, exhibitions and even training courses.

These events are also useful for generating repeat business, cross-selling and up-selling, and promoting a brand or product to specific vertical markets.

By approaching an agreed target industry sector and decision maker level, attendees are guaranteed to be exactly the people that you wish to attract. We can work with your data or source the data for the campaign

Research and market profiling

Information is power and it is a necessary prerequisite to determine a strategic move for any forward thinking business.

When preparing to market to larger companies (by telephone or direct mail, for example) it is important to gather as much of the following information as possible:

Market profiling can help companies determine the value of the market for their product or service, and identify the type of company that would be interested.