Why Catalogues & Direct Mailings still work
Research in 2012 confirmed that: A quarter of UK consumers ordered an item from a company having received and browsed a printed catalogue. Purchasing decision do not solely rely on the internet, other channels have a role to play and a catalogue and direct mailings are just part of this mix. Purchasing decision do not solely rely on the internet, other channels have a role to play and a catalogue and direct mailings are just part of this mix.
People are driven to visit a website having received an item of direct mail. Over 35% of businesses with a catalogue, say that over half their sales come from this channel.
Catalogues do you really still need them—surely they are expensive and outdated!
They are an important selling channel which does a multitude of tasks…
- Integral link between e-commerce, websites and email-marketing
- Instantly communicates the personality of the company, its offering, and give a reason to use it
- Builds a dialogue with readers and encourages them to explore other products– a face to face sales ‘person’
- Has the ability to reach potential customers like no other marketing channel —always proved to be responsive, and remove barriers for customers to place orders
A great Brand builder, like no other
Call the Buckingham office for more information on how a catalogue could help your brand Tel 01908 760100