Keeping the data fresh
Fact – 67% of all mail posted has address imperfections (Source – Direct Mail Information Service)
Clean data is crucial to business success – Its a fact. As a business, keeping in contact with key customers and prospects is critical to any success. Customers and prospects move or change their phone numbers and fifteen hundred people die each day in the UK. Every day changes are happening to residential data . There are tens of thousands of telephone number changes made daily, people move, change their details, put their phone number on the TPS register. These changes go on unseen and it is not until it’s time to contact a customer or prospect that you find they have moved and you have no forwarding address. How do you stop this happing to your data?
We have a range of cleaning processes that will rejuvenate your data. Whatever services you need, the processing is done in a logical order so that you get the best results at the end. Your original data is untouched unless you require us to do the changes.
Here These are just some of the process that will help to keep residential data as accurate as possible and save money in wasted mailings and lost customers:
Clean and enhance addresses against PAF from Royal Mail
Verifying address details against new versions of PAF enhances addressing quality, bringing enhanced deliverability and reducing the cost of wasted mailings due to poor addressing.
National Change of Address (NCOA)
Identify home movers by screening your file against the Royal Mail NCOA. Processing can also provide new forwarding addresses. Currently 21.3m are registered on this file including those who have moved several times. Over 100,000 updates monthly
De Duplication
The de-duplication service provided is designed to remove duplicate records from a single file of business or consumer names and addresses. Working effectively at individual, surname, business, household or property level, the online de-duplication service uses established ‘fuzzy matching’ techniques to successfully recognise titles, honours and standard business identifiers, as well as phonetic and mis-spelt matches. Deduplication helps to maintain brand image by ensuring that customers and prospects only receive one copy of each communication. Processing costs are quickly recovered through print, production and postage savings, as well as reductions in resource wastage.
Verify or add telephone numbers
Each day between 30,000 to 50,000 telephone numbers change on the UK landline network. Screen data for verification of existing numbers or gain new numbers. Ex directory numbers can be flagged to confirm residence TPS processing can be run at the same time. Covers both BT and cable operators
Gone Away Suppression File (GAS)
More than 25 million records of known Gone-Aways that will have a major effect on any customer database. Save money by suppressing goneaways from mailing. The GAS highlights over 98% of non deliverable addresses.
Absolute Movers
Statistics show that approximately 20,000 people move house each day in the United Kingdom. Screening customer databases and campaign files against Absolute Movers will significantly reduce the time, effort and budget wasted on communicating marketing messages to individuals who no longer live at the address held on file.
Subtraction
Subtraction is drawn together using a variety of data sources, including Council notified goneaway records and postal returns from multiple reliable feeds, the SubtrAction file from Transactis offers marketers a cost-effective suppression option with records from a number of previously untapped resources.
Updated quarterly with up to 200,000 new records, the SubtrAction file contains more than 14 million goneaways, with details dating back to 2002. Tests suggest that SubtrAction brings more than 4 million unique goneaway records to market, extending the scope for marketers to cost-effectively remove a higher proportion of non-responsive individuals from their campaign databases.
Xpression
Containing over 20m records over the last 24 months. This file contains records from a number of sources and is one of the best for picking up movers.
Purity
Contains verified records of gone aways and movers. The database also contains an extra 40% of new records which do not appear on other suppression files
Mortality Screening
There are a number of options to screen files for the details of deceased people. In addition to reducing the costs of wasted mailings, it avoids causing distress to a bereaved family and potential adverse publicity. We use three different suppression files which are compiled from the Registrar General, Probate forms and returns by families. Currently 8.6 million records
Telephone Preference Service
The Telephone Preference Service enables you to meet the recent legal requirements to identify and screen out the telephone numbers of individuals who have registered their desire not to receive unsolicited telephone calls. Currently at May 2010 15.4m are registered. This is a legal requirement: contacting TPS registered numbers may result in a fine of £5,000
Fax Preference Service
The Fax Preference Service enables you to meet the recent legal requirements to identify and screen out the fax numbers of individuals who have registered their desire not to receive unsolicited faxes. Currently at May 08 1.9m are registered. This is a legal requirement: failure to comply may result in a £5,000 fine
Mailing Preference Service
The Mailing Preference Service, although not a legal requirement, enables you to meet the Direct Marketing Association’s best practice guidelines to identify and screen out the addresses of individuals who have registered their desire not to receive unsolicited mailings. 2.8m are currently registered