Creatives - get all the elements right
Designing the Email
You have a brilliant idea and a great message but poorly designed HTML or the wrong words can lead to a zero response. You know what you want to say but the thought of writing HTML script is too daunting. We can take your ideas and turn your ideas into full colour HTML. You can send us your ideas as a Word or Adobe document and we can turn this into an HTML email page.
There are a number of considerations about the design of the HTML and, like most direct marketing, the key is getting the message across before the delete button is hit. You need to consider the contents of the subject line to ensure the email is opened and not deleted and also how your email will be affected by spam filters at your recipients’ Internet Service Provider as well as any in house filters
Another consideration is the junk folders in some programs such as Microsoft Outlook. How can you make sure your emails do go in to the “In Box” and not the junk folder.
We can offer a full design service starting from scratch or we can take the design from your web site. The design can contain links to web sites, other pages or to a response form. Personalising your email will help to increase the response rate and we also offer testing prior to the broadcast to ensure full delivery and compatibility with most common browsers.