Here are a series of Guides to help get the best out of any Direct Marketing campaign. These guides come from the leading centres in the industry and its worth checking these out. Its free and you may well gain a few ideas and avoid a mistake.
DMA Guides to Agencies
Finding an Agency (Published: 17 Oct 2007 - 123KB)- Suggested Terms & Conditions between Agencies & Clients (Published: 6 Nov 2002 - 157KB)
DMA Guide to Business to Business
- Successful Business to Business Direct Marketing (guide for SMEs) (Published: 1 Sep 2003 - 526KB)
DMA Guides to Data
- Data Best Practice Guidelines (Published: 1 Jun 2004 - 139KB)
- A Guide to Renting Business Lists (Published: 22 Jan 2008 - 119KB)
- Renting consumer lists - ‘How to’ guide published (Published: 21 Mar 2007 - 41KB)
DMA Guides to E-Mail Marketing
- Email Marketing Best Practice Guidelines, June 2007 (Published: 26 Jun 2007 - 234KB)
- Email Deliverability: How we Got Here and What Marketer’s Should do About It (Published: 18 Jun 2007 - 127KB)
DMA Guides to Mailing Houses
- DMA Suggested Standard Terms and Conditions< (Published: 25 Jul 2006 - 285KB)
- DMA Best Practice in Direct Mail Production (Published: 25 Jul 2006 - 449KB)
DMA Guides to Response & Fulfillment
- Best Practice Guidelines for Response Handling (Published: 1 Jan 2003 - 199KB)
- Best Practice Guidelines for Responsible Sampling (Published: 1 Jan 2002 - 120KB)
DMA Mobile Marketing
- Mobile Marketing Best Practice Guidelines (Published: 16 Mar 2006 - 254KB)
DMA Research Documents
- Silent Calls (Published: 1 August 2005 - 897KB)
DMA Best Practice Guide on Information Security
- Information Security (Published 5th March2009 -577kb)
Information Commissioner
Data Protection Guide for Small Businesses (Published: 1 June2005- 1809KB)
Royal Mail
- Pricing In Proportion (Published: June 2006 556KB)