DMA Guides to FieldMarketing, Inserts & Interactive TV

• Field Marketing Best Practice Guidelines (Published: 11 Sept 2007 - 402KB)
• Users Guide to Field Marketing (Published: 1 Jan 2002 - 154KB)

DMA Guides to Inserts

• DMA Inserts Council 3rd Party Inserts Best Practice Guidelines (Published: 19 Mar 2007 - 2.88MB)
• Inserts Best Practice Guidelines (Published: 13 Dec 2006 - 2.83MB)
• Certificate of Insertion (Published: 1 Jan 2003 - 72KB)

DMA Guide to Interactive TV

• iTV Best Practice Guidelines (draft) (Published: 25 May 2005 - 337KB)
• Guide to Interactive TV Advertising(Published: 1 Apr 2003 - 710KB)