Are you looking for a different approach? One more in-tune with your company values and the way that most of us would like to be called
What are the differences
Unscripted Approach
A scripted approach does not allow for any conversation to flow and makes finding out a company’s particular needs difficult. We use only communicators who can call using an unscripted approach. This means they must have a thorough understanding of the product or service they are working with and a clear objective of what the campaign is looking to achieve. Scripted telemarketing does not work with senior managers and directors, they immediately know that they are being contacted by a call centre and many will simply disconnect the call. That’s cash straight down the drain for you as you have paid for the call to be made!
Mature Communicators
Contacting and having productive conversations with key decision makers in big businesses requires people who are used to talking as an equal with senior business people. Most of the communicators we use have been PA’s or senior managers and know the power of using the right language and words. Because they can converse as equals, more information is collected from the call including valuable marketing information and the prospect’s buying strengths.
Treat “Gate Keepers” as important
We have found that treating gate keepers as key people works. They are there for a reason and, in many cases, know as much about the business as the person with whom they are working. Gate keepers are often great givers of information and are well informed. Once they are satisfied that the proposition is good for their business, they will let our caller speak directly to the decision maker and, in nine out of ten cases, the clients will then sign up the business.
Calling as we would like to be called
How many times have you been called by a telemarketer? You know its a cold sales call after the first five words. The caller uses your first name and you cannot get a word in to tell them its not a good time to call. We have found that by using simple courtesies such as making sure that its an appropriate time to take the call there is more opportunity for a proper dialog and the decision makers can make a sound judgement on the proposition. This means that where we make appointments, they are productive.